Globalization

Globalization is the process of increasing connectivity and interdependence of the among nations’ markets, businesses and even societies. With the dramatic advance in technology, transportation and communication in recent decades, nations around the world are able to exchange their technologies, cultures and values. Globalization stimulates competitions, engenders better products, lower the prices in an economic prospective, yet it also generates cultural imperialism. Cultural imperialism, countries imposed their cultures (languages or values) on other nation, reflects imbalance in global power structure. Today, as a global economic and political power, the US is inevitably intruding into the cultures of other counties of the world. Through the media, US is spreading its values on human rights and political structures (democracy) to other nations. One of the media sources could be the profuse export films. Films are productions and reflections of a nation’s culture, society and values. Other nations are taking account on how their cultures will adapt and understand messages that are outside their own cultural framework.