Globalization is the process of increasing connectivity and interdependence of the among nations’ markets, businesses and even societies. With the dramatic advance in technology, transportation and communication in recent decades, nations around the world are able to exchange their technologies, cultures and values. Globalization stimulates competitions, engenders better products, lower the prices in an economic prospective, yet it also generates cultural imperialism. Cultural imperialism, countries imposed their cultures (languages or values) on other nation, reflects imbalance in global power structure. Today, as a global economic and political power, the US is inevitably intruding into the cultures of other counties of the world. Through the media, US is spreading its values on human rights and political structures (democracy) to other nations. One of the media sources could be the profuse export films. Films are productions and reflections of a nation’s culture, society and values. Other nations are taking account on how their cultures will adapt and understand messages that are outside their own cultural framework.
Chenxin (Emily)'s RTF 305 Blog
Sunday, November 21, 2010
Sunday, November 7, 2010
Powerful Ad.
I consider this ad to be powerful and persuasive because it appeals to audiences’ safety and emotions. The primary appeal is the fear/safety. The strong images on the ad presented the serious consequences of not wearing a helmet to the readers. Fear appeals emphasize the negative consequences that can occur unless the audience changes a behavior or attitude. I found not only the image on the ad is powerful and formidable but also the copy is persuasive. The ad says: “Every year over 12000 people die on our roads and 30000are seriously injured, that means thousands of families left picking up the pieces families tortured by the loss of loved one.” It uses specific statistical data to support its argument which make it convincing and forceful. Furthermore, it appeals to our emotion because it describes the sadness of losing a loved one and destroying a family. This ad successfully exemplifies the fear/safety appeal.
Sunday, October 31, 2010
Three Act Structure--Titanic

Sunday, October 24, 2010
Sitcom---Modern Family
Sitcom was first presents on TV in the late 1940s. Most of the sitcoms were thirty minutes in length and aired weekly. Episodic is one of the characteristics of TV sitcom. “I love Lucy” was an example of early sitcom that we watched and discussed in class few weeks ago. The episodic show ends where it begins; it teaches a lesson to audience, and humorous. Modern Family is one of the sitcoms that I enjoy watching. It’s basically a story of three inter-related family and the trials that each of them face. There’s the rebellious teen seduced by popularity, the beautiful Colombian second wife, and dad who trying to be cool. Modern Family is a 30 minutes episodic sitcom that integrated current events into their storylines, such as new Apple product Ipad or upcoming Halloween. Audiences don’t necessary have to watch the entire season to understand what’s going on.
Sunday, October 17, 2010
LS,MS,CU.
There are long shots, medium shots and close-up in the films. Each kind of shots denotes a specific meaning to describe the right mood, emotions of characters. I choose the film “The Notebook” to illustrate this concept.



Saturday, October 9, 2010
Star System
The distinct historical and successful period of Classical Hollywood was 1920s through 1940. Studio system was the one of the key factors to Hollywood’s succeeding. In my opinion, the star system is the one particularly important because stars are the tangible products of immaterial production (film). Many studios discovered young actors and signed contract with them. Studios tried to created personas for each of the actors so that they could be the representation of what genre of the films was and what studio did.
Star system definitely affected the kinds of films the studio made. As I mentioned earlier, an individual star had his or her own characteristic that developed by the studio. Each studio had their own star system and made films based on their stars’ unique personas. In other words, star system in some way determines a film’s genre. One of the examples is Judy Garland, who signed to MGM as a teenager. In many films she played, such as The Wizard of Oz, Garland had a consistent set of character traits which is associated with specific genres.
Sunday, October 3, 2010
"All in the Family" VS. "Everybody Loves Raymond"

From the episodes in “All in the family” that I watched from last screening, I noticed that the father is the most dominant role in the family. He is obstinate, stubborn and dismissive of anyone who has a different view of things from him. His arrogance seemed had created lots of conflicts and disputes between his son-in-law and himself. In contrast, the mother is the innocent, understanding and simple-minded role who always complies with his husband. While the stereotype husband-wife relationship does not present at “Everybody Loves Raymond”. The issue did “All in the Family” deal with that “Everybody Loves Raymond” doesn’t is living with parents. Because our changing cultural values and perspectives over time, the issues that deal within a family changed also. And it is still changing. Both of them had depicted the family life vividly in a certain period time and brought lots of fun to the audience.
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